Wednesday, May 6, 2020

Consumerism In Fight Club - 1485 Words

With our lives being revolved around materialism, consumerism may cause the destruction of one’s perspective on their contribution to society. This notion was exemplified by Chuck Palahniuk’s book Fight Club, which was adapted into a film in 1999 directed by David Fincher. In the plot of this film, the narrator is a gray-collar worker named Jack who formed an underground organization with his alter-ego Tyler which evolved into Project Mayhem (counter-ideology), where they practiced minimalism and challenged against large corporations that controlled the minds of society. As the movie progressed, Tyler demonstrated his own ideology and influenced Jack to act accordingly but as a result, he refuted parts of the ideology and consequently†¦show more content†¦Without these elements, one will find themselves in a frustrating situation and most likely to turn to becoming deviant. This is evident in a part of the film where Tyler operated a factory to make and sell so ap using human fat, demonstrating that deviance was the only choice for him to obtain the â€Å"American Dream†. In the film, the narrator believed that he wasn’t capable of escaping conformity himself which led the creation of Project Mayhem, where Tyler encouraged gray-collared working members of society to reject the society’s idea of success (American Dream) and replaced it with the ideas of his own. Essentially, Tyler created his own reality to escape the conventionalism. Social facts are patterned ways of acting, thinking and feeling that exist outside any individuals but exert social control over people. (Steckley 2017) There are 3 characteristics. It was developed prior to and separated from any individuals, a characteristic of a specific group and a constraining force that pushes an individual to act a certain way. (Steckley 2017) We can see advertisements and magazines as significant factors as social facts. The occurrence of role exit may have created the loss of masculinity. In the film, there was a moment where Tyler (figment of imagination) and Jack talked about how Tyler’s father left the family early and how the father was unable to answer Tyler’s curiosity. Tyler asks Jack What if God doesn t want you? What if you areShow MoreRelatedFight Club Consumerism Analysis1121 Words   |  5 PagesDavid Fincher’s Fight Club is praised by fans and critics alike as one of the most impactful representation of society in film. The film follows Jack, the narrator and main character, as he teams up with a newfound acquaintance named Tyler Durden to form an underground fight club for men who are bored of their mundane lives(Fincher 1999). 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